Dropshipping Video Ads: Everything You Need to Know to Start Dropshipping

 

If you’re like most small business owners, you spend a significant amount of time and energy keeping your company running smoothly. The week is gone before you know it, and Saturday mornings are again filled with countless meetings, phone calls, and paperwork. But what happens when the schedule changes and you suddenly have fewer hours in the day? Or even worse, what if you have to work on Saturdays or during peak sales periods? In these cases, dropshipping video ads might be the answer. Dropshipping video ads might be for you if you operate a small business or an independent vendor that sells their products through an online store. Read on to learn more about this profitable side of eCommerce.

What are dropshipping video ads?

Dropshipping video ads are video advertisements that are created and managed through a digital ad platform. The ad platform itself is not owned or operated by the manufacturer or distributor of the products in the ad. Rather, and it’s a third-party service used to create and manage the ad. Typically, online ad platforms are owned and operated by advertising companies. But there are dozens of different ad services, each with its own unique set of offerings and features. These services allow businesses to create and manage digital ads, including posting and deleting ads, creating and managing targeting options, monitoring, reporting on performance, etc.

How Dropshipping Video Ads Work

When you set up a dropshipping business, you create a separate account for each product that you sell. Then, you can create and manage digital ads for each of those products from this one account. When someone views your video ad and clicks on it, your ad server sends the person straight to the product’s website, where the product information is available for the user to peruse and make purchase decisions.

When To Use Dropshipping Video Ads

Typically, you’ll want to start using dropshipping video ads when you’ve got a limited number of hours to get your day in order. If you’re growing your business and want to make specific periods in your day incredibly profitable, you may want to consider using dropshipping video ads.

How to Create a Dropshipping Video Ad

If you’re going to use dropshipping video ads, you need to create them first. You can either create the ad on the platform or hand-edited each video ad. You can do this by using the ad platform’s create ad feature or creating a video in your own words and then posting it to YouTube. You can also use the ad platform’s export feature to create a Microsoft PowerPoint file that you can quickly drop into a word doc or spreadsheet.

The Pros of Dropshipping Video Ads

If you’re running a dropshipping business, you’ll likely want to spend most of your day managing your inventory and the backend tech that helps you run your business. For these reasons, dropshipping video ads may be the perfect solution for your business. With dropshipping video ads, you can create and manage digital ads for your products from one account. This increases efficiency since each person who views your ad can quickly be taken to your product’s website. You can also create video ads specific to your products that are only visible when someone clicks on them. This way, you can make more engaging ads without having to worry about your audience seeing the same ad material repeatedly.

The Cons of Dropshipping Video Ads

First off, you’ll probably want to test the water with a few dropshipping video ads to get a feel for how you want to approach this. Since you’ll be using drop-shipping video ads, you don’t have access to the server-side advertisements that come with other digital ad platforms. If you want to include server-side ads, you’ll need to use drop-shipping software, like those from Vidic or Byju’s.

Final Words

Like most small business owners, you spend a significant amount of time keeping your company running smoothly. The week is gone before you know it, and Saturday mornings are again filled with countless meetings, phone calls, and paperwork. But what happens when the schedule changes and you suddenly have fewer hours in the day? Or even worse, what if you have to work on Saturdays or during peak sales periods? In these cases, dropshipping video ads might be the answer. Dropshipping video ads might be for you if you operate a small business or an independent vendor that sells their products through an online store. Read on to learn more about this profitable side of eCommerce.